Queensland Sheet Metal is a Brisbane-based, family owned business that manufactures and supplies industrial and residential roofing materials

  • 275

    Quality leads delivered each month

  • 45%

    Increase in organic visits since implementing SEO

  • 2,100+

    Website visitors each month

Challenges.

Before working with ReachLocal, Queensland Sheet Metal weren’t reaching enough new customers online. Their website lacked valuable content, and they were basically invisible on Google organic listings. Their previous marketing provider was also not providing them enough transparency on their spend or their return on investment.

Solutions.

Queensland Sheet Metal started running a Search Marketing campaign with ReachLocal to gain better exposure and drive leads from customers searching for their products. They were excited to see immediate success with the campaign, so they added ReachLocal’s SEO solution to improve their organic presence and complement their Search campaign. Increased exposure through a combined paid and organic strategy on Google meant more phone calls and website visitors were turning into more customers, leading to growth both online and for their business. They found this promising, so they next began using ReachLocal’s retargeting solution to stay front of mind. All of these lead sources feed into Client Centre with Lead Engagement, our powerful lead tracking, marketing automation and analytics software. This has allowed Queensland Sheet Metal to have the transparency they were after, to better manage their growing number of leads and convert them into customers.

Results.

Since working with ReachLocal Queensland Sheet Metal have been able to reach a wider audience, see what’s working best for their business and focus their marketing budget and resources on growing their client base online.

By using Search and SEO campaigns we've noticed a huge increase in traffic on our website. It's helped us increase our cash sales, our walk-in customers and our account customers. We really enjoy working with the Client Centre with Lead Engagement software because it's given us the transparency that we need to be able to see where the leads are coming from and track our return on investment.

Lee Johnson
Marketing Manager, Queensland Sheet Metal
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