Making LinkedIn Marketing Services Simple in Australia

Companies with a B2B focus, such as software developers, for example, can benefit enormously from targeting corporate decision-makers and industry influencers on the platform. Marketing on LinkedIn means being able to precisely target users based on job title, current company, industry, location and other relevant information.

Professional service providers can also use LinkedIn to highlight their expertise and generate interest across a broader audience. Examples range from  lawyers and accountants to architects, teachers, doctors, photographers and tech influencers. Any brand or individual looking to reach professional audiences can benefit from targeted LinkedIn ads. With help from LocaliQ, you can ensure those ads convert to ROI.

Creating LinkedIn ads is easy enough, but it takes work to use the platform and its tools effectively. Brands can start by creating a free account on LinkedIn’s advertising platform, Campaign Manager. The next step is to choose your objective, which is the action you want audiences to take. Options range from brand awareness to follows and website visits.

The next step is to build your target audience based on demographics like location, and professional traits like industry and job title. Choosing your ad format and positioning comes next, before entering your bid amount and campaign budget. Finally, design your ad creative in accordance with the specs and guidelines for your chosen ad format. If you need help with any or all of the above steps, our expert LinkedIn ad agency is here to help.

Brands can choose from at least 10 ad formats when marketing on LinkedIn, including:

1. Single Image Ads: these appear in feeds and look like regular posts
2. Carousel Ads: a swipeable row of up to 10 cards/ images
3. Video Ads: 3 second to 30 minute videos that appear in feeds
4. Message Ads: text ads delivered directly to user inboxes
5. Conversation Ads: another message ad ideal for lead generation
6. Follower Ads: promoted to encourage users to follow you
7. Spotlight Ads: dynamic ads used to highlight products and services
8. Job Ads: used to promote positions you’re hiring for
9. Text Ads: simple written ads that appear in side banners
10. Lead Gen Forms: capture contact details in return for something of value

The ideal option for your campaign depends on your target market and objectives. Based on your goals, our LinkedIn advertising agency can advise you on the best options.

Targeted LinkedIn marketing services can deliver huge results for brands with the right strategy. LinkedIn ads enable targeting across 20 different audience attribute categories, including company name, job title, seniority, interest, job experience and skills. You can also reach users based on location data, ranging from specific cities like Melbourne, Sydney, Brisbane and Perth to states and entire countries. Other targeting options include company connections and followers as well as demographics such as age and gender.

The cost of your LinkedIn advertising campaign/s depends on the type and scope of marketing activity. Similar to most social platforms, LinkedIn works through an auction system where advertisers bid on audiences and key terms. While different factors determine which brands get the most prominent placements, every campaign’s bid value and relevance to the user helps determine which ads appear, and when.

An optimised bidding strategy that balances visibility against cost is key to maximising ROI and achieving your marketing objectives. Our LinkedIn ad agency can help you determine the budget required to reach your goals. During and after campaigns, we can provide insights on your expenditure in terms of specific metrics such as cost per conversion.

LinkedIn is notorious for delivering strong performance in conversion, especially for B2B brands. According to LinkedIn, the average conversion rate is approximately 6.1%, which is much higher than Google’s average conversion rate of 2.5%. Achieving high conversion rates ultimately requires a well configured, properly targeted, creative ad campaign.

As a LinkedIn ads agency, this is an area in which LocaliQ specialises.  We take the time to research your audience and develop unique campaigns designed around what differentiates your brand. Our in-depth knowledge of LinkedIn advertising tools, placements and formats enables us to strategically align your objectives with the right messaging to engage your target audiences.