Ecommerce SEO
Drive Leads & ConversionsCustomised ecommerce SEO packages that gives you a competitive edge
Ecommerce SEO Services Tailored for Australian Brands
Many ecommerce brands have difficulty generating website traffic from qualified leads. Your website should be your most powerful tool, a busy, central hub where motivated customers discover and purchase your products. Ecommerce SEO services from LocaliQ can help make this happen for Australian brands.
Relying on paid advertising tactics alone can be costly and limits long term growth from organic traffic. Our custom SEO services are designed to help you improve the organic visibility of your website in search results. Discover how ecommerce SEO functions as a cost-effective supporting strategy to grow your brand long-term.
Benefit from the Rapid Growth of Online Shopping
Online shopping has surged in popularity over recent years and continues to grow each year. Is your website set up properly to take advantage of this trend and attract Australian shoppers looking for your products? Capturing your share of the market requires a focus and tailored online strategy which search engine optimisation (SEO) forms an essential part of.
LocaliQ has helped countless businesses with customised ecommerce SEO packages that give them a competitive edge. We use data-driven insights to gain a detailed understanding of online buyer behaviour and search intent. This enables us to generate targeted organic traffic with a high conversion rate with a focus on improving and capitalising on your website’s strengths.
We go beyond basic keyword optimisation to deliver cost-effective ecommerce SEO services by incorporating relevant long-tail keywords your competitors may be neglecting. This helps boost sales by getting your products in front of motivated buyers, all while delivering an impressive ROI. Similar to an eye-catching shop front window, we ensure customers browsing the web see your products, are encouraged to click on your site and, ultimately, make a purchase.
What is Ecommerce SEO and Why is it Important?
An ecommerce SEO firm specialises in delivering custom SEO services for online retailers and B2B businesses. It incorporates many traditional SEO tactics such as tailored keyword research, content creation, website optimisation and building backlinks. The best ecommerce SEO company has specific expertise in ecommerce, ensuring a detailed understanding of the opportunities and challenges each type of online business faces.
With the right SEO for ecommerce strategy, brands can boost revenue by over 60%. This is because close to 40% of all ecommerce traffic comes from organic searches rather than paid ads. On top of that, over a quarter of all online sales are tied to organic traffic. Whether you’re targeting customers in Melbourne, Sydney, Brisbane, all across Australia or worldwide, it is imperative that we make sure your ecommerce website is optimised for organic traffic.
Ecommerce SEO is a long-term strategy that helps increase and maintain long term visibility for your ecommerce site. Implement a truly holistic strategy with laser-focused precision on your product offerings with help from an ecommerce SEO expert at LocaliQ.
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Discover How Our Ecommerce SEO Agency Tailors Services for Results
SEO Audit
Our ecommerce SEO packages always start with an audit process designed to identify errors and limitations in your site structure and other elements of your online presence. Our ecommerce SEO agency specialises in detailed site audits that examine and resolve any gaps that may be impacting your organic rankings in search results.
This includes looking at how your website is crawled, rendered and indexed by search engines as well as on-page and off-page SEO. We’ll also ensure your website delivers a quality user experience across different devices and assess whether SEO performance is being impeded by duplicate or insufficient content.
Competitor Research
We provide detailed investigations of the competitive landscape of your industry and look at how your most successful competitors are achieving results. An ecommerce SEO consultant at LocaliQ looks at high ranking competitors, their website structure and how they utilise keywords, content and links. From there, we can set an industry benchmark to craft a tailored ecommerce SEO strategy to measure progress.
Keyword Research
Our team looks at everything from specific trends relevant to your brand to common keywords in the broader ecommerce industry. We ensure our keyword research is backed up by real, quantifiable data and research. This includes strategic long-tail keywords (3 to 4 word phrases) that can help you develop an edge over the competition. Optimise beyond traffic with targeted keywords that generate conversions.
Copywriting
Concise, engaging copy increases sales. Provide customers with essential product information while incorporating keywords that improve SEO. Content on landing pages plays a significant role in how your site will rank in search results. Our expert copywriters will optimise everything from product descriptions and sizing to opening hours and delivery details across your ecommerce site.
Product Listing Page Optimisation
Great product listing pages empower your customers to control their shopping experience and make it easy to find what they’re looking for. Our ecommerce SEO team specialises in improving listing page visibility using tools such as page filters, formatting, page structure, link structure and site architecture. We match particular product pages to search intent to ensure the right products are prioritised for the right audiences.
Product Detail Page Optimisation
Product detail pages function as a virtual storefront that entices and converts potential customers. Our team will optimise content including videos, interactive images and pop up boxes to ensure a quality user experience. We also utilise metadata along with schema markup to keep each page unique and relevant to search intent. Title tags influence rankings in search results, and they need to be eye-catching enough to encourage users to click through to your site.
Targeted Backlink Acquisition
Generating links to your products and product categories is key to success in the highly competitive world of ecommerce. Building backlinks to your site improves credibility in the eyes of search engines and helps you rank higher. Let our network of publishers create more backlinks so your products don’t get lost in the crowd. Achieve a level of search engine visibility that helps your ecommerce brand thrive.
Real Time Ecommerce SEO Reporting and Tracking
We understand the importance of ROI and the team at LocaliQ makes it simple, with regular interactive reports. Here, you can see highlighted statistics and reports on target keyword rankings, organic visibility, content creation and web traffic. You can track completed and upcoming tasks and talk to us anytime about how we’re using live insights to continue optimising your ecommerce site.
Custom SEO Services for Different Ecommerce Brands
LocaliQ delivers truly customised SEO services that reflect the unique needs of each ecommerce brand and their particular marketing objectives at the time. Our team has extensive experience across all major ecommerce platform, including:
- Shopify
- BigCommerce
- OpenCart
- WooCommerce
- Squarespace
- Wix
- Magento
Whatever platform you’re using, we’ll find the right strategy to boost your organic traffic and generate more sales. Our custom SEO services increase visibility, clicks and revenue for your brand with innovative strategies that help you reach the right buyers at the right time.
Discover How Our Ecommerce SEO Experts Can Help You
Our ecommerce SEO agency is ready to help you grow your website organically and learn along the way. Boost ROI with tactics that require a fraction of the investment required through paid advertising campaigns. Rather than paying for each click, increase visibility in organic search results and generate more revenue for every conversion.
SEO ecommerce strategies are a long-term investment that can be adjusted according to your budget. We’ll carefully select keywords and phrases to capture specific audiences based on search intent, allowing us to meet your objectives at minimal cost and for fixed prices.
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FAQs About Customised SEO Services for Ecommerce
What is Ecommerce SEO?
SEO for ecommerce is all about strategically optimising your online store and specific product pages to improve their rankings in organic search results. This means when your customers search for relevant products, they’ll see your site without you having to rely on paid ads alone. SEO ecommerce strategies are tailored to your product offerings and focus on creating a simple and intuitive customer journey that drives conversions.
Does Every Ecommerce Business Need SEO?
Even the biggest ecommerce websites must implement a strong SEO strategy to maintain visibility and stay competitive in crowded online marketplaces. Savvy business owners understand that strategies from an ecommerce SEO expert are vital for increasing traffic, click-through rates and revenue, as they amplify products alongside key features and benefits.
How is Ecommerce SEO Different?
SEO for ecommerce is similar to traditional SEO techniques. There are, however, some essential differences. Ecommerce websites can host thousands of pages depending on the range of products you provide. This makes it more complex to keep the website in line with Google SEO ecommerce best practice. An ecommerce SEO expert can help you avoid common problems, such as duplicated content, while ensuring all pages are optimised to maximise search engine visibility so you can maintain a competitive edge.
How Do I Get Started with Ecommerce SEO?
Whether you’re just starting out or have an established website, the first step to success is to get in touch with an experienced ecommerce SEO agency. LocaliQ offers tailored, data-driven SEO strategies to help Australian ecommerce brands from a variety of industries. We can help you boost rankings, traffic and sales with optimised content and other essential SEO tactics.
How Much Do Ecommerce SEO Packages Cost?
LocaliQ provides tailored ecommerce SEO services for every client. This means pricing ultimately depends on the current state of your website, your level of visibility, your competition, your industry and any specific marketing objectives you have. Tailored ecommerce SEO packages offer greater value than off-the-shelf solutions. You can even set budget limitations to avoid overspending. Contact our team to get a better idea of what ecommerce SEO will cost for your brand.
How Long Until I See Results from Ecommerce SEO?
Depending on your unique circumstances, it can take 3 to 6 months to start seeing results from SEO efforts. Influencing factors include how well established your website is, optimisation of current product pages and how much competition you’re facing in search rankings. Ecommerce SEO is a long term strategy, so you won’t see instant results, but a steady and sustainable increase in traffic to your site.
What is the Best Approach for Ecommerce SEO?
Traditional SEO tends to prioritise your home page and landing pages for key services. While these are important in ecommerce SEO, the best approach is to prioritise the optimisation of individual product pages. If these pages are underdeveloped, missing content or don’t have their own page at all, it can have a significant negative impact on organic visibility and sales.
Our dedicated ecommerce SEO firm ensures all product pages are properly built, populated with the right content and optimised to achieve maximum performance in search results. Of course, we’ll also work on your overall website and make any necessary adjustments to align with Google SEO ecommerce standards. Our team can also improve the overall user experience on your website to further boost the visibility of your product pages.
What are the Most Common Challenges with Ecommerce SEO?
Ecommerce SEO has its own unique challenges. The first is writing optimised product descriptions across potentially thousands of product pages, all while avoiding duplicated content. An experienced ecommerce SEO agency knows how to create robust product descriptions with optimised headings, relevant keywords and description tags.
Another challenge is site design and user experience. Things like page load times and ease of navigation can play a significant role in how well your website ranks. In order to maximise sales, customers should find navigating your site intuitive and simple. The best ecommerce SEO company can help your brand manage these challenges and ensure your ecommerce site performs optimally.
Client Testimonial
“Within a short period of time the phone inquiries and internet bookings increased markedly. Switching to LocaliQ was the best move we ever made.”
Searches for “available near me” have grown by over 100% in the last year.
Google, 2021
Contact LocaliQ Today for Expert Ecommerce SEO in Australia
Grow your ecommerce platform today with a specialist ecommerce SEO consultant at LocaliQ. Our agency specialises in ecommerce SEO in Australia with customised campaigns designed to achieve your unique objectives.
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