Poolwerx was founded in 1992 and is Australasia’s largest pool and spa maintenance network.

  • 7,000+

    Calls delivered in just seven months

  • 1,600+

    Forms and emails submitted over a seven month period

  • 20

    ReachLocal campaigns running


Before working with ReachLocal, Poolwerx’s biggest struggle was finding a digital marketing partner who could service them on a national, state and local level to help them get found online. It was essential for them to see transparency across their efforts and know that Google Ads actually resulted in sales.


ReachLocal’s innovative, customisable Search Marketing solution that combines powerful optimisation technology along with an expert service layer, has allowed Poolwerx to have campaigns running in different states and with varying seasonality. This means their business can talk about heating in Melbourne and pool servicing in Queensland. The combination of ReachLocal’s technology, tailored approach and high expertise allows for the flexibility needed for a franchise group. Poolwerx have embraced ReachLocal’s suite of digital marketing solutions, adding retargeting, SEO, Client Centre with Lead Engagement, Social Ads and Live Chat to their strategy.


This innovative approach to running search advertising campaigns is something Poolwerx was missing from past digital marketing companies. ReachLocal’s expert team, cutting-edge technology and ability to tie all marketing strategies together through Client Centre has worked well for Poolwerx.

What we love about ReachLocal is being able to see the transaction run all the way through. We've been able to listen to calls where we know that we've won $10,000 deals, where we've won $100,000 deals. That's the real value - the real gold - being able to see the click go all the way through to a real customer transaction. I couldn't recommend ReachLocal highly enough.

Lee Moore
Chief Operations Officer, Poolwerx
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