The pandemic outbreak has created a noticeable shift in the e-commerce landscape around the world. Australia saw a huge influx of consumers turning to online shopping channels with 200,000+ new households shopping online in April 2020 alone. Despite turning to online out of necessity, consumers find online shopping journey’s twice as satisfying as brick and mortar buying, making its continued growth expected.
If you’re in the retail space, you don’t want to miss out on this opportunity. One digital advertising tactic that should, absolutely, be on your radar is Google Shopping Ads. These ads are designed to help retailers capture the attention of consumers all along the customer journey and can be a powerful component in your e-commerce marketing strategy. Here are some fundamental aspects you need to know about Google Shopping Ads.