Expert PPC Marketing Services for Australian Brands
Grow your brand with a PPC campaign tailored to your target market in Australia. Boost your search engine visibility, expand your reach and convert new customers with LocaliQ. As an experienced pay per click advertising agency, we generate fast results while minimising your marketing spend with data-driven PPC strategies.
We deliver a suite of PPC services, from paid search to Google pay per click display ads, designed to grow your online presence and get your brand in front of the right people at the right time.
LocaliQ – Your Trusted PPC Agency for Multichannel Marketing
When most people think about PPC advertising, their first thought is of ads in search engine results. Your PPC campaign, however, can extend far beyond this, incorporating social media, display ads and programmatic advertising to deliver a cohesive marketing strategy that extracts the best of each approach.
At LocaliQ, our specialty lies in the delivery of Multichannel PPC marketing campaigns powered by first-party data from customers and partners. This helps us deliver highly strategic, hyper-targeted PPC ads optimised to reach your audiences where they spend their time online.
Make Better Decisions with Insights from Your PPC Ads
In today’s digital world, things move quickly. Our PPC agency specialises in understanding the everchanging landscape of digital marketing, from consumer behaviour to shifting trends in web usage. Whether you’re a small business, large corporation or franchise, we combine data and our extensive experience to find the best approach for every campaign. We understand that when every click comes at a cost, having the right strategy to turn those clicks into sales is essential.
Simplify Pay Per Click Management
Using the latest technology and tools, the experts at LocaliQ streamline pay per click management to make it easier to see live data insights from your ads and adjust as required. As an effective PPC management agency, you can rely on us to meet campaign goals consistently while making the best use of your marketing spend. With us by your side you can focus on what matters most: delivering for customers and growing your brand.
Data-Driven PPC Ads That Drive Conversions
Make the most of your PPC marketing efforts by working with a PPC management agency that keeps strategy top of mind. Instead of taking a set and forget approach, we constantly monitor performance and tweak your pay per click ads using live data insights to get the best results. This ensures your PPC ads are delivering on the specific goals that matter to your brand.
Leverage the Power of PPC Ads and Consumer Search Opportunities
Fine-tune your PPC advertising strategy with LocaliQ and capture more leads as potential customers browse the web. Our PPC agency has worked in countless different industries across Australia, and we have the capability to tailor campaigns according to specific goals, whether that’s growing brand awareness, educating prospects, increasing traffic to your website or boosting sales.
Learn more about what PPC advertising entails and explore the multitude of ways we can help your brand grow with a pay per click marketing campaign designed by our experts. We’ll discuss your needs to determine the right PPC advertising strategy and model to effectively deliver on your goals.
How Our PPC Marketing Company Delivers Effective PPC Campaigns
There are several crucial steps that go into expert PPC management, all of which are interconnected and work together to influence the effectiveness of each ad. This includes:
Keyword Analysis
Finding and using the right specific keywords and search queries that your target audiences are entering into search engines. This impacts the likelihood of a qualified lead clicking on that ad and converting once they click-through.
Channel Strategy
Including Google and Bing, affiliate networks and paid social media placements, there are several channels to choose from based on where your potential customers are spending their time.
Competitive Analysis
Competitive analysis involves looking at what marketing tactics and strategies your competitors are using, and considering whether it’s worth bidding on the same keywords/ queries, or whether to take advantage of areas where there may be less competition and, by extension, lower cost.
Negative Matching
Part of optimising ad spend includes filtering out audiences who match a category that is, statistically speaking, less likely to convert to a sale. This could be based on such factors as location, age, gender identity, income and interests.
Monitoring
Quality PPC management doesn’t stop once your ad is live. Instead, ad campaigns are constantly adjusted depending on what the data tells us. This includes which keywords and queries are generating the most clicks and the type of actions that follow after that click. This monitoring process is key to managing the overall ROI of your PPC ad campaign and knowing whether any adjustments need to be made.
Split Testing
Also known as A/B testing, this involves experimenting with different types of ads to see which performs best. This includes measuring the performance of a text based ad with graphic or video based ad as well as examining other variables to see what works best. Our team at LocaliQ approaches every PPC ad campaign with a tailored strategy informed by the unique challenges and objectives faced by your brand.
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Helping Your Brand Deliver Quality PPC Advertising on Google
PPC marketing through Google Ads is an especially valuable approach, as Google remains the most popular search engine by far. As a result, search queries on Google achieve a significant volume of traffic and offer the greatest opportunity to maximise reach and clicks on your ads. Google attempts to ensure that PPC ads contribute to an overall positive experience for users. They do this by ensuring irrelevant, poor quality ads don’t impact a user’s browsing experience.
LocaliQ helps brands deliver successful PPC ad campaigns on Google by crafting relevant PPC keyword lists along with tight keyword groups. We can also help you improve your Quality Score, Google’s rating of the quality and relevance of keywords, landing pages and ad content associated with your PPC campaign. Campaigns with good Quality Scores accrue more clicks at lower costs.
Our Expertise in PPC Keyword Research
Your entire PPC marketing campaign is built around keywords and search queries, which are incredibly important for success. The right approach to keyword research ensures your PPC ads capture the right leads. An expert PPC marketing company constantly refines their list of keywords and search queries for different industries and circumstances.
- Relevant: Pay for clicks that convert by bidding for relevant keywords that are closely related to what you are offering. This helps deliver more cost effective campaigns and better results.
- Exhaustive: Quality keyword research goes beyond popular and frequently searched terms to incorporate specific, long-tail keywords related to your niche. While less common, these terms are less competitive (which translate to lower cost) and they place your ad in front of a larger audience of qualified search traffic.
- Expansive: In response to user behaviour, keywords are constantly refined and expanded on throughout PPC campaigns. This helps us to ensure that your marketing strategy adapts to how your target audiences are interacting with your ads as well as their related search queries.
Managing and Monitoring Your PPC Campaign to Drive Results
Once your new campaign is live, our team monitors and manages your ads carefully to ensure they continue to perform effectively. Continuously analysing and adjusting your PPC campaign helps us drive better results, whether that involves adding new keywords to expand the reach of your ads or adding non-converting, negative keywords to improve relevancy and reduce wasted spend.
Optimisation of your campaign may also entail a review of expensive keywords that are under-performing and shutting them off, thus improving ROI, as well as splitting ad groups with more targeted ad text and landing pages, improving click through rate. On platforms like Google, the quality of the landing page (where your ad leads to) plays a key role in how well your ad performs. We may make recommendations on modifying the content and CTAs of these destination pages so they align with specific search queries and help to boost conversion rates.
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FAQs About PPC Marketing Campaigns
What is Pay Per Click Advertising?
Pay-per-click, also known as PPC advertising, is a form of online marketing where you pay for your ads only when someone clicks on it. Google pay per click ads, often simply referred to as Google Ads, are one the most common types of PPC marketing. Many other platforms offer similar products. PPC ads can be made up of text, images, GIFs and/or videos. They can appear in search engine results, third party websites, social platforms, emails and more.
What is a PPC Agency?
A PPC agency is a team of digital marketing experts who have specific skills and knowledge about how to strategically design PPC advertising campaigns. This expertise helps ensure your PPC ads reach the right target audiences whilst increasing your return on investment in terms of results versus overall spend. A PPC agency, or PPC agent, offers services like lead generation, search engine marketing (SEM), and e-commerce solutions.
Your PPC agent will create ad campaigns that align with your current goals and help you to establish a strong and positive brand image online. Your agent can also help manage your marketing efforts across search engines and social platforms with ads that strategically appeal to your audience, both visually and content-wise, in order to increase click-through potential and conversion.
What Does a PPC Marketing Campaign Involve?
PPC marketing campaigns can differ depending on the platform, however, the process typically involves the following steps:
- Choosing a campaign type or objectives based on your goals
- Refining settings and targeting, e.g. audiences, locations, devices
- Outlining budget and bidding strategy
- Inputting the destination URL (where you want to send users)
- Building your ad
Once live, factors such as how much you pay for a click and where and when your ad appears, are determined by an algorithm based on your campaign settings, budget, bid, and quality of your ad.
Platforms that offer PPC advertising reward relevant, high quality, trustworthy pay-per-click ads with higher positioning and lower costs. This is because they want to ensure a quality experience for their users. This means you need to know how to run PPC ad campaigns properly in order to maximise profits.
Should I Use a Google Partner or Premier Partner?
A Google Partner is a company that is recognised for maximising marketing campaign success for their customers. It’s essentially a certification of a strong track record for driving growth by maintaining campaigns and demonstrating Google Ads skills and expertise. Partnership is attained based on ad performance, spend, and the number of certified account strategists within the agency.
Google Premier Partners are Google Partners that are in the top 3% of participating companies. This top performance is measured based on growth for existing clients, new client growth, client retention, annual ad spend, and diversity of ad types offered. By choosing a Google Premier Partner like LocaliQ as your PPC management agency, you can feel more confident knowing that you’re working with a team that has a certified track record of strong PPC campaigns.
Does My Business Need to Use PPC Services?
PPC ads are ideal whether you’re a small artisan business looking to appeal to a small, location-specific audience or a multinational corporation with a complex and diverse set of marketing goals. With a majority of consumers now looking online for the products and services they need, PPC ads are an essential part of today’s digital marketing mix.
As long as your prospects are online, the industry, size or customer base of your brand doesn’t matter, our experts can find a way to make PPC ad campaigns that align with your marketing goals. If you’re worried about budget or cost, we’ll discuss the best way to optimise your ad campaign to ensure you’re not throwing money at something that isn’t boosting your sales.
Why is PPC Management Important?
Pay per click advertising is one of the most widely used marketing products, however, it’s a specialised area where a gap in knowledge can make a huge difference. PPC ads are easy to set up and launch but, without the right strategy and management, can be wasteful and offer poor results.
PPC management agencies are experts that specialise in creating, overseeing and managing a PPC ad campaign. PPC management is an evolving art that involves constant tweaks and experimentation while on the pathway towards perfect optimisation. The more experienced the PPC manager, the more likely it is that your ad will be well optimised to achieve your marketing goals at minimal cost.
How Much Does PPC Marketing Cost?
Businesses can spend anywhere from several hundred to millions on monthly PPC management. With a platform like Google Ads, the average cost per click (CPC) could be between $2 to $4 for your PPC ads, depending on the business type. The Google Display Network tends to be cheaper, with an average cost per click under $1.
Pricing is influenced by what keywords you want to trigger your ads and how popular they are. You set a maximum bid for how much you’re willing to pay each time someone clicks your ad when they find it through specific keywords and search queries. The more popular the keyword is, the higher you’ll need to bid to get your ad at the top of search results.
Client Testimonial
“Now we’re getting new inquiries through the Internet. The funny part about that is, if we keep each new customer happy, they’ll refer us on so, we’ll be getting a double hit off the marketing we’re getting from LocaliQ.”
Searches for “available near me” have grown by over 100% in the last year.
Google, 2021
Contact LocaliQ to Deliver the Best PPC Campaigns in Australia
At LocaliQ, we’re a digital marketing agency dedicated to delivering exceptional pay-per-click marketing campaigns for diverse industries across Australia. With our expertise, deep experience and tailored approach, we can help your brand grow and thrive in a competitive online market.
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